Two short years ago, Lyndale Financial was born—November 21, 2016 to be exact. If I didn’t say these were the two best years of my life, I would be lying. I’ve had the opportunity to work with the most amazing clients, connect with talented professionals in other fields, and provide a service to my community.
I started in the financial services industry as I graduated from Iowa State University in December of 2010. That final semester in school was when I also passed my securities license exams (Series 7 & 65). I had ambitions from the beginning to one day own my own firm, as far as I can remember. It came a little unexpectedly two years ago, but I couldn’t be happier with the result.
Here are two lessons I have learned from two years of business ownership:
Be transparent. One of my biggest frustrations with the financial services industry is a lack of transparency. I believe we provide a great service to our clients and one they are willing to pay for. Why try and hide what we are being paid? As a fee-only firm, I get paid directly by my clients and only by my clients. Instead of hiding my compensation in commissions or based on the assets I manage, I have chosen to be up front with what I deem my services to be worth. I believe this creates an open and honest relationship with my clients from day one.
Help others. Anytime someone sends me an email asking for help, I go out of my way to do so. I do this without any expectation of compensation or a favor in return. Due to my age and unique way of working with clients, other professionals looking to do the same want to ask for my advice. If it will help you achieve your dreams, I’m more than happy to give my time.
Owning a business has pros and cons. As does being an employee. Picking the path that suits you best is what’s important. If you are talented and have a desire to help others in a way that no one seems to be doing, what are you waiting for? The world needs you.
Lastly, a special thanks to my wonderful clients. Some of you have been here since day one, and some of you have just come aboard within the past few weeks. It is my honor to be your financial planner.